{"id":849,"date":"2025-08-28T20:58:23","date_gmt":"2025-08-29T00:58:23","guid":{"rendered":"https:\/\/codeofconduct1.wpenginepowered.com\/confiance-et-transparence-avec-les-professionnels-de-sante\/pratiques-marketing-et-promotionnelles\/"},"modified":"2025-10-27T14:41:32","modified_gmt":"2025-10-27T18:41:32","slug":"pratiques-marketing-et-promotionnelles","status":"publish","type":"page","link":"https:\/\/code.insmed.com\/fr\/confiance-et-transparence-avec-les-professionnels-de-sante\/pratiques-marketing-et-promotionnelles\/","title":{"rendered":"Pratiques marketing et promotionnelles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"849\" class=\"elementor elementor-849 elementor-27\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a3610 subpage-header lightest-gray-row e-flex e-con-boxed e-con e-parent\" data-id=\"c8a3610\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10f5cf6 e-con-full e-flex e-con e-child\" data-id=\"10f5cf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e94052 rainbow-h1 elementor-widget elementor-widget-text-editor\" data-id=\"4e94052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">Pratiques marketing et promotionnelles<\/h1><p style=\"text-align: center;\">La sant\u00e9 et la s\u00e9curit\u00e9 de nos patients d\u00e9pendent de notre engagement \u00e0 toujours commercialiser, labelliser et promouvoir nos produits de mani\u00e8re pr\u00e9cise et compl\u00e8te. Cela permet aux professionnels de sant\u00e9 (PS) et aux patients de prendre des d\u00e9cisions \u00e9clair\u00e9es et s\u00fbres concernant l\u2019utilisation de nos produits. Il existe de nombreuses lois dans le monde qui r\u00e9glementent strictement la mani\u00e8re dont nous promouvons et commercialisons nos produits ; nous prenons ces lois tr\u00e8s au s\u00e9rieux et les respectons en permanence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d394ba scroll-down-indicator elementor-invisible elementor-widget elementor-widget-html\" data-id=\"8d394ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<i class=\"fa-sharp fa-regular fa-arrow-down-long\"><\/i>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-166aa0a how-we-do-it-row e-flex e-con-boxed e-con e-parent\" data-id=\"166aa0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f91248 e-con-full how-we-do-it-list-col e-flex elementor-invisible e-con e-child\" data-id=\"9f91248\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2b790 elementor-widget elementor-widget-text-editor\" data-id=\"0d2b790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Comment nous <br \/>le faisons<\/h2><ul><li><strong>Pour les employ\u00e9s dont le r\u00f4le comprend la promotion de nos produits, nous formons les employ\u00e9s aux directives suivantes :<\/strong><ul><li>Comprendre comment nos politiques et proc\u00e9dures op\u00e9rationnelles standards, qui sont bas\u00e9es sur les lois, r\u00e9glementations et codes r\u00e9gissant la promotion de nos produits, s\u2019appliquent \u00e0 votre travail et demander conseil si vous avez des questions.<\/li><li>Utilisez uniquement des points de discussion et des documents approuv\u00e9s, qui sont pass\u00e9s par les canaux de revue appropri\u00e9s, pour d\u00e9crire et communiquer des informations sur nos produits.<\/li><li>Ne distribuez que des documents promotionnels dont l\u2019utilisation a \u00e9t\u00e9 approuv\u00e9e dans le cadre sp\u00e9cifique dans lequel vous les utilisez.<\/li><li>Ne communiquez jamais sur nos produits d\u2019une mani\u00e8re qui sort du cadre de votre fonction chez Insmed.<\/li><\/ul><\/li><li><strong>Nous nous assurons que nos documents promotionnels sont les suivants :<\/strong><ul><li>Conforme \u00e0 la labellisation du produit approuv\u00e9 par le gouvernement.<\/li><li>Approuv\u00e9 par le Comit\u00e9 de revue commercial et approuv\u00e9 pour l\u2019utilisation par des groupes sp\u00e9cifiques avec des publics sp\u00e9cifiques.<\/li><li>V\u00e9ridiques, exacts et non trompeurs.<\/li><li>Etay\u00e9 par des donn\u00e9es scientifiques.<\/li><li>Objectif, \u00e9non\u00e7ant \u00e0 la fois les risques et les b\u00e9n\u00e9fices du produit.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e8ac0 e-con-full how-we-do-it-img-col elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"90e8ac0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30e6bd5 rounded-img elementor-widget elementor-widget-image\" data-id=\"30e6bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"1280\" src=\"https:\/\/code.insmed.com\/wp-content\/uploads\/2025\/09\/250407_INSMED_0621-2.webp\" class=\"attachment-full size-full wp-image-847\" alt=\"\" srcset=\"https:\/\/code.insmed.com\/wp-content\/uploads\/2025\/09\/250407_INSMED_0621-2.webp 1100w, https:\/\/code.insmed.com\/wp-content\/uploads\/2025\/09\/250407_INSMED_0621-2-258x300.webp 258w, https:\/\/code.insmed.com\/wp-content\/uploads\/2025\/09\/250407_INSMED_0621-2-880x1024.webp 880w, https:\/\/code.insmed.com\/wp-content\/uploads\/2025\/09\/250407_INSMED_0621-2-768x894.webp 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a9734b did-you-know-row e-flex e-con-boxed e-con e-parent\" data-id=\"2a9734b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-159a1cf e-con-full callout-card e-flex elementor-invisible e-con e-child\" data-id=\"159a1cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-732daa9 e-con-full callout-icon e-flex e-con e-child\" data-id=\"732daa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b887e5b elementor-widget elementor-widget-image\" data-id=\"b887e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"30\" height=\"40\" src=\"https:\/\/code.insmed.com\/wp-content\/uploads\/2025\/09\/med-info-icon.svg\" class=\"attachment-full size-full wp-image-848\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffaf1c6 e-con-full callout-header e-flex e-con e-child\" data-id=\"ffaf1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521df02 elementor-widget elementor-widget-text-editor\" data-id=\"521df02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Gestion des demandes d\u2019informations m\u00e9dicales<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec5fb8 e-con-full callout-body e-flex e-con e-child\" data-id=\"6ec5fb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a8b73 elementor-widget elementor-widget-text-editor\" data-id=\"a0a8b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Service d\u2019information m\u00e9dicale Insmed est compos\u00e9 d\u2019une \u00e9quipe qualifi\u00e9e qui peut r\u00e9pondre de mani\u00e8re r\u00e9active aux demandes non sollicit\u00e9es des patients et des professionnels de sant\u00e9 concernant les produits Insmed, y compris en cas d\u2019utilisation non approuv\u00e9e ou hors indication. Lorsque vous recevez une demande d\u2019information externe non sollicit\u00e9e, vous devez soumettre une demande d\u2019Informations m\u00e9dicales via <a href=\"mailto:medicalinformation@insmed.com\" target=\"_blank\" rel=\"noopener\">Insmed<\/a> , le centre d\u2019appels d\u2019informations m\u00e9dicales ou le syst\u00e8me de gestion de la relation client sur le terrain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2066016 continue-exploring-row dark-violet-row e-flex e-con-boxed e-con e-parent\" data-id=\"2066016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9bb3ad e-con-full continue-exploring-header e-flex elementor-invisible e-con e-child\" data-id=\"d9bb3ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a956b0a elementor-widget elementor-widget-text-editor\" data-id=\"a956b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCommencer \u00e0 explorer\n<h2>Confiance et transparence avec les professionnels de sant\u00e9<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5cc396 e-con-full card e-flex elementor-invisible e-con e-child\" data-id=\"c5cc396\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc3e9c elementor-widget elementor-widget-text-editor\" data-id=\"8bc3e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/code.insmed.com\/fr\/confiance-et-transparence-avec-les-professionnels-de-sante\/interactions-avec-les-professionnels-de-sante\/\">Interactions avec les professionnels de sant\u00e9<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7f577f e-con-full card e-flex elementor-invisible e-con e-child\" data-id=\"b7f577f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c48ba0 elementor-widget elementor-widget-text-editor\" data-id=\"3c48ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/code.insmed.com\/fr\/confiance-et-transparence-avec-les-professionnels-de-sante\/repas-articles-educatifs-et-cadeaux\/\">Repas, articles \u00e9ducatifs et cadeaux<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pratiques marketing et promotionnelles La sant\u00e9 et la s\u00e9curit\u00e9 de nos patients d\u00e9pendent de notre engagement \u00e0 toujours commercialiser, labelliser et promouvoir nos produits de mani\u00e8re pr\u00e9cise et compl\u00e8te. Cela permet aux professionnels de sant\u00e9 (PS) et aux patients de prendre des d\u00e9cisions \u00e9clair\u00e9es et s\u00fbres concernant l\u2019utilisation de nos produits. Il existe de nombreuses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":842,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-849","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/pages\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":0,"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/pages\/849\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/pages\/842"}],"wp:attachment":[{"href":"https:\/\/code.insmed.com\/fr\/wp-json\/wp\/v2\/media?parent=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}